![]() ![]() of your ads, getting you more bang for your buck. For example, it’ll help you optimize the timing, copy, colors, etc. There are a multitude of ways it may affect how you do business. AI will likely have a major impact on a number of industries, including marketing. Artificial Intelligence (AI)Īrtificial intelligence (AI) has been thrown around a lot, but it’s not without reason. The personal touch will make them feel more heard than ever. Be the solution to their needs and market your message accordingly. What better way to make a consumer feel like you understand them than creating content for their individual needs? With all the data gathered from a number of sources, it’s easier than ever to really know who your customer is and what their needs are. One-to-One Marketingįorget mass marketing, focus on a more targeted approach, really targeted: one-to-one marketing. Also, it’s increasingly important as customers become more and more immune to traditional and even digital advertising. This tactic involves a little more work than some others, but it can create a strong relationship with your customers for years to come. It doesn’t need to be as involved as that branding event simply come up with a creative idea relevant to your brand. You can create an experience for your customers to enjoy as well. Attendees likely will not forget their experience with that brand anytime soon. ![]() ![]() It’s described as “ an interactive funhouse of style, culture and technology.” The rooms are designed by artists, designers, or consumer-facing companies. Refinery29, for example, has hosted an event annually for 3 years called 29Rooms. The goal is to form some sort of emotional connection between the customer and the brand. Essentially, a brand creates an immersive brand experience for its customers. Experiential MarketingĮxperiential marketing may be costly, but it’s worth it. Voice search will make search more conversational than efficient, so expect to see a shift in search terms in the coming years. The reason for this is the ease of use – they avoid small screens and tiny keypads. Unlike other tech trends, it’s not solely driven by younger millennials, but rather older generations (40+ years old). The demographics on this one are very interesting as well. Further, half of all web searches will be voice searches by 2020, so right now you’re hearing all about mobile soon the emphasis will be on voice. In fact, within the next 2-3 years, it’s expected that 30% of searches will be screenless – no more scrolling through pages of Google results. This means that a lot of searches will become screenless. 40% of US adults are using voice search at least once per day, and 60% of those have only started using the technology within the past year. Consider that the trend is one of the most quickly adopted trends in history. Voice SearchĪlexa, Google Voice, Siri – voice search is becoming widely adopted, and quickly. So, what is the next big thing in marketing? We explore some possible theories. At the very best, marketers can spot a new way to gain an edge over competitors. At the very least, it’s critical for their survival against rivaling companies if they aren’t adopting the newest practices, they can easily fall behind. It’s important for all marketers to stay on their toes and adapt to the ever-changing marketing climate. ![]()
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